Axène is a demo brand created for Seelab.

The brief

Axène is launching four skincare products: a bakuchiol serum, a centella mist, a ceramide cream and a squalane oil. It needs e-commerce packshots, a range shot, lifestyle visuals for social media and a video with an ambassador, without organizing a photoshoot.

The result

The recipe

1. One Seelab model per product. Four Products & Objects models, trained from a few photos of each bottle.
2. The packshots. With each model, a short prompt that describes the background and the light, never the product. The visuals are filed in the Axène E-commerce collection.
3. The range shot. Three product photos from the Resource Hub and an empty setting as reference images, with Nano Banana 2.1 in 16:9:

Place the three products from images 1, 2 and 3 side by side on the travertine tray from image 4, well spaced […]. Respect their shapes and labels exactly.

For pixel-perfect fidelity, the same scene is composed in Composer, then exported as .PSD.

4. Lifestyle. The Axène Ceramide Cream model and a mood image as reference:

The open cream jar on a moss-covered rock by a stream, in the mood of image 1.

5. The video. In Multi Refs with Kling v4, in 9:16 and 1080p, over 8 seconds: the logo, the mist and a portrait generated beforehand. The ambassador sprays the mist, then the video ends on the logo.
6. Scaling up. The Axène Beauty content factory workflow produces packshots for the whole range in one go, organized in sections.

Do it yourself

• Use up to 10 reference images
• Example: several products in one setting
• Composer
• Multi Refs
• Discover workflows

Updated on: 01/11/2026