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# Retail tech · Halden: one consistent brand world across the catalog

*Halden is a fictional audio brand, created for this demo.*

# The brief

Halden sells headphones, earphones, a turntable and a speaker. Its promise: high-end, calm and minimalist audio. Every visual, from packshot to Black Friday ad, must share the same light, the same palette and the same calm, whatever the product.

# The result

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/galu6g8_g6enmo.jpg =1000xauto)

${youtube}[Seelab retail tech demo](bwEz1AsZJXA)

# The recipe

1. **One model per product.** Four **Products & Objects** models: Halden Arc Headphones, Halden Pebble earphones, Halden Orbit Turntable, Halden Monolith speakers.
2. **A shared visual signature.** The same sentence ends every prompt, whatever the product or the scene:

> Halden visual style: muted warm palette of off-white, travertine, graphite and rose-copper, soft raking natural light, minimal architecture, calm and quiet mood, fine film grain, photorealistic.

3. **The scenes.** Before that signature, the prompt only describes the scene and the framing. With the Halden Monolith speakers model, in 9:16:

> The Halden Monolith speaker standing on a pale travertine floor in an empty minimalist gallery with tall white walls, a single beam of sunlight crossing the room and grazing the wool fabric, long geometric shadows, the speaker in the lower half, vertical composition with space above for text.

4. **The formats.** The same world in 9:16 for stories, 3:4 for posts, 1:1 for close-ups and 4:3 for the website, planning space for text right from the prompt.
5. **The ads.** With the Halden Arc Headphones model: logo at the top, product in the center, "Black Friday", "Limited time" and a "Shop now" button, filed in the Static ads collection.
6. **The videos.** The best scenes animated in the **Video** space.

# Do it yourself

* [Prompt deep dive](https://help.seelab.ai/en/article/prompt-deep-dive-wthq2w/)
* [Settings and formats](https://help.seelab.ai/en/article/settings-and-formats-ofcocb/)
* [Using your model in image and video](https://help.seelab.ai/en/article/using-your-model-in-image-and-video-15ag1ou/)
* Essentials template: Social formats pack

| Want the same result with your products? Try it free with your website on [seelab.ai](https://seelab.ai), or [talk to a Seelab expert](https://seelab.ai/contact).