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# Luxury · KOVAL Paris: an editorial fragrance campaign

*KOVAL Paris is a fictional fragrance house, created for this demo.*

# The brief

KOVAL is launching four fragrances, Overdrive, Static, Eclipse and Blackout, with a very bold art direction: black, cinematic, almost punk. It needs an editorial series, flat lays, ads for key retail moments and videos, with bottles that are perfectly recognizable in every visual.

# The result

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/luxury1_1pe7oyv.jpg =1000xauto)

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/galu3g10_8f197z.jpg =746xauto)

${youtube}[Seelab luxury demo](fI0IdLq5RV0)

# The recipe

1. **One model per bottle.** Four **Products & Objects** models, each trained with 4 to 5 photos of the bottle.
2. **The editorial series.** The prompt tells a movie scene and leaves the bottle to the model. With the Koval Blackout model, in 16:9 and 2k:

> KOVAL Blackout deep blue crown perfume bottle on a wet rooftop ledge in the rain at night, city lights blurred far below, a woman in a long black leather coat silhouetted behind it, cold blue streetlight and lightning flash, heavy grain, cinematic noir thriller mood, wide frame

And with Koval Eclipse, in 9:16 for stories:

> KOVAL Eclipse rose-gold perfume bottle on a cluttered dressing table backstage at the ballet, a dancer in a torn tutu and smudged eyeliner lacing pointe shoes behind it, bulb mirror lights, harsh direct flash, grainy black-and-pink film look, punk meets classical, vertical editorial

3. **The ads.** The logo as reference, with the Koval Overdrive model: "Create an ad for Black Friday aligned with Brand Style with attached logo on top, "Black Friday" written in a consistent font with the brand and a CTA "shop now" on the bottom, centered".
4. **Volume.** A workflow adapts the campaign to every format and files the results in the KOVAL - Workflow collection.
5. **The videos.** Each model also exists as a video model: the **Custom models** tab of the Video space animates the bottle without distorting it.

# Do it yourself

* [Prompt deep dive](https://help.seelab.ai/en/article/prompt-deep-dive-wthq2w/)
* [Using your model in image and video](https://help.seelab.ai/en/article/using-your-model-in-image-and-video-15ag1ou/)
* [Animate your product with your video model](https://help.seelab.ai/en/article/animate-your-product-with-your-video-model-1f7ismq/)
* [Discover workflows](https://help.seelab.ai/en/article/workflow-etdrlw/)

| Want the same result with your products? Try it free with your website on [seelab.ai](https://seelab.ai), or [talk to a Seelab expert](https://seelab.ai/contact).