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# Fashion · Maison Ferrande: from packshot to on-model

*Maison Ferrande is a fictional Parisian fashion house, created for this demo.*

# The brief

For its SS27 Quai Ouest collection, Maison Ferrande needs packshots for the e-shop, an on-model lookbook shot in Paris, static ads and short videos for social media. Five pieces: a t-shirt, loafers, a trench coat, a sweater and a bag.

# The result

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/fashion2_8i5mni.jpg =1000xauto)

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/galu2g10_27knv9.jpg =751xauto)

${youtube}[Seelab fashion demo](ZhC5yBzmAvs)

# The recipe

1. **One model per piece, one model for the model.** Five **Products & Objects** models (Billet t-shirt, Rive loafers, Orsay trench, Cachet Sweater, Missive Handbag) and one **Portraits & Avatars** model, Inès, to keep the same face from one visual to the next.
2. **The packshots.** Each product model, with a film look: "Professional packshot for a campaign. Shot on 35mm film, Kodak Portra 400 […]".
3. **The full look.** The collection pieces as reference images, with GPT Image 2.5 in 9:16:

> Make a stunning fashion professional image photoshoot of the woman wearing all the garments added as reference image. Respect all product details at the perfection. The woman should take an elegant and natural pose and the background should be in Paris. Shot on 35mm film, Kodak Portra 400, natural outdoor light […]

4. **The ads.** The logo as reference and a layout instruction: logo at the top, "Black Friday" below, a "Shop now" button. They are filed in the Static ads adaptation collection.
5. **The videos.** Approved visuals animated in **Video**, then retouched in the **Edit** tab to change a color or a setting without redoing the video.

# Do it yourself

* [Create and train a model](https://help.seelab.ai/en/article/create-and-train-a-model-82ftkc/)
* [Use up to 10 reference images](https://help.seelab.ai/en/article/create-a-visual-from-a-reference-image-1uc8jlc/)
* [Generate a video](https://help.seelab.ai/en/article/how-to-generate-video-with-seelab-15wg3ir/)
* [Edit a video](https://help.seelab.ai/en/article/edit-a-video-with-example-prompts-7fi5gh/)
* Fashion template: On-model swap

| Want the same result with your products? Try it free with your website on [seelab.ai](https://seelab.ai), or [talk to a Seelab expert](https://seelab.ai/contact).