> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.seelab.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Beauty · Axène: launching a skincare range without a photoshoot

*Axène is a demo brand created for Seelab.*

# The brief

Axène is launching four skincare products: a bakuchiol serum, a centella mist, a ceramide cream and a squalane oil. It needs e-commerce packshots, a range shot, lifestyle visuals for social media and a video with an ambassador, without organizing a photoshoot.

# The result

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/galu1g8_tua7dh.jpg =1000xauto)

![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/0/3/6803ea00be5f5800/galu1g9_lfupb6.jpg =1000xauto)

${youtube}[Seelab demo for beauty brands](6ahrmVvSaOg)

# The recipe

1. **One Seelab model per product.** Four **Products & Objects** models, trained from a few photos of each bottle.
2. **The packshots.** With each model, a short prompt that describes the background and the light, never the product. The visuals are filed in the Axène E-commerce collection.
3. **The range shot.** Three product photos from the Resource Hub and an empty setting as reference images, with Nano Banana 2.1 in 16:9:

> Place the three products from images 1, 2 and 3 side by side on the travertine tray from image 4, well spaced […]. Respect their shapes and labels exactly.

For pixel-perfect fidelity, the same scene is composed in **Composer**, then exported as .PSD.

4. **Lifestyle.** The Axène Ceramide Cream model and a mood image as reference:

> The open cream jar on a moss-covered rock by a stream, in the mood of image 1.

5. **The video.** In **Multi Refs** with Kling v4, in 9:16 and 1080p, over 8 seconds: the logo, the mist and a portrait generated beforehand. The ambassador sprays the mist, then the video ends on the logo.
6. **Scaling up.** The Axène Beauty content factory workflow produces packshots for the whole range in one go, organized in sections.

# Do it yourself

* [Use up to 10 reference images](https://help.seelab.ai/en/article/create-a-visual-from-a-reference-image-1uc8jlc/)
* [Example: several products in one setting](https://help.seelab.ai/en/article/example-several-products-in-one-setting-yrxmpc/)
* [Composer](https://help.seelab.ai/en/article/composer-1hm9goh/)
* [Multi Refs](https://help.seelab.ai/en/article/multi-refs-character-product-and-logo-lc99ze/)
* [Discover workflows](https://help.seelab.ai/en/article/workflow-etdrlw/)

| Want the same result with your products? Try it free with your website on [seelab.ai](https://seelab.ai), or [talk to a Seelab expert](https://seelab.ai/contact).